Creative & Digital Designer (Video & Campaigns) | Contract | Bank

Key Responsibilities

• Lead the end-to-end production of multimedia content, including campaign videos, product explainers, social-first content, digital advertisements, and customer engagement materials.
• Conceptualize and execute integrated marketing campaigns across ATL, BTL, digital, social media, and search-driven platforms.
• Develop creative concepts, storyboards, scripts, and visual narratives that effectively communicate product benefits and brand messages.
• Produce high-quality creative assets for digital marketing campaigns, including banners, display advertisements, social media content, landing page visuals, email creatives, and out-of-home media.
• Collaborate closely with Product, Brand, Customer Insights, and Performance Marketing teams to develop customer-centric campaign strategies.
• Translate customer insights and business objectives into compelling visual storytelling and creative executions.
• Develop content tailored to specific customer segments to improve engagement, relevance, and conversion outcomes.
• Analyze campaign performance metrics and customer engagement data to identify opportunities for creative optimization and continuous improvement.
• Ensure all creative outputs comply with branding standards, marketing guidelines, and regulatory requirements.
• Maintain and enhance creative asset libraries, templates, and design resources to support efficient campaign execution.
• Create clear, concise, and compelling copy for marketing campaigns across multiple channels and touchpoints.
• Stay current with emerging creative technologies, digital marketing trends, content formats, and production techniques to drive innovation.
• Explore and leverage AI-powered creative tools and automation solutions to enhance design efficiency, personalization, and content production capabilities.
• Work effectively with internal stakeholders, external agencies, production partners, and vendors to deliver projects within timelines and budget.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, Graphic Design, Visual Communications, Multimedia Design, Advertising, or a related discipline.
• Minimum 6 to 8 years of experience in creative marketing, digital design, campaign development, video production, or multimedia content creation.
• Proven experience delivering integrated marketing campaigns across digital, social, ATL, and BTL channels.
• Solid portfolio showcasing creative campaign work, digital asset development, motion graphics, and video production projects.
• Demonstrated ability to develop creative concepts from ideation through execution.
• Excellent understanding of customer engagement, digital marketing, content strategy, and campaign performance optimization.
• Advanced proficiency in Adobe Creative Suite, particularly Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign.
• Hands-on experience in video editing, motion graphics, animation, and multimedia content production.
• Good copywriting and storytelling skills with the ability to simplify complex concepts into engaging customer communications.
• Experience creating content optimized for digital and social media platforms.
• Understanding of content discoverability, search-driven content strategies, and evolving digital content trends is good to have.
• Excellent project management and stakeholder management skills, with the ability to manage multiple campaigns concurrently.
• A curious and innovative mindset with a willingness to explore emerging technologies, AI-powered creative tools, and new content formats.